What Are Marketing Insights and Why Do They Matter for Business Growth?

What Are Marketing Insights and Why Do They Matter for Business Growth?

Introduction Marketing insights fundamentally refer to the data-driven understandings businesses utilize to make informed decisions. They provide a lens into consumer behaviors, preferences, and trends, forming the backbone for strategic marketing pivots that can considerably influence a business’s trajectory. As companies amass data, transforming it into actionable insights becomes pivotal. Business growth hinges not just…